It all started with a bet with a famous Twitter user named Arkunir. Several months later, Burger King released a new burger: the Arkunir Burger. Explanations.
that burger is already sold out in some restaurants. Tuesday the 13th SeptemberBurger King has released a new burger available for two weeks: “theArkunir burger“Twitter’s Chosen One,” as he’s called on food-ordering platforms, is made of brioche bread, lettuce, tomatoes, onions, old-fashioned mustard, ketchup, cantaloupe and flame-grilled meat. Nothing special in this composition, some would what does this burger particularthis is its history, from its creation to its sale in Burger Kings in France.
A story in three acts
Shortly before summer, Arkunir, star i Twitter followed by more than 475,000 peoplelaunches an appeal to the various major brands of Fast food because he wants to have his own burger. And this idea comes from the Cauet Burger, a hamburger with three minced patties created in 2006 by the brand Quickly similar to Cauet, radio host at NRJ. Arkunir then sends a tweet, a message on Twitter.
Very reactive and creative on social networks, communication teams of Burger King France jump at the chance. They send a tweet in return: a picture crossing the name of their most famous burger, the Whooper and replace it with ‘Arkunir Burger’. Your message? It only becomes real if this post is retweeted, ie. shared, 100,000 times.
On 24 June i only 3 hours, the challenge is met. The famous sign does not deflate and keeps its promise. But one point is clear: Burger King will not change the name of its star burger. Instead, they suggest creating a new one. A few days later, the fast food account announces that it has arranged an agreement with the 19-year-old Frenchman.
After discussions, the Twittos also present on the Twitch streaming platform reach Burger King’s agreement: it will be up to Twitter users to choose the recipe for the future burger. Choice of bread, cheese, sauce, raw vegetables, the presence of pickles or not… For 24 hours, seven online surveys allow you to choose your preferences. Only ingredient imposed: beef or ground vegetable. And so the final recipe was born.
Subsequently, Arkunir shares many messages received from Burger King employees showing him the received packages full of packaging for the new burger or the recipe displayed in the kitchens.
Subject to stock, Arkunir Burger will be available during two weeks in all Burger Kings in France at a price of 8 euros. A version vegetarian was also created, the “Veggie Arkunir Burger”, with a vegetable mince “grilled over the flame”.